Which collagen sticks should a pet business stock first? For most shops, start with 6 inch thin and 6 inch medium sticks in 100 count bulk packs, then add thick and jumbo once you see how many big dogs come through your door. At today's prices on ValuePetSupplies.com, a 6 inch thin ValueBull USA collagen stick costs $0.76 each in a 100 count pack and a 6 inch medium costs $1.15 each, with free shipping to US48 street addresses and no account needed.
Collagen sticks sit naturally next to bully sticks: they look similar on the shelf, come in a wide range of thicknesses, and cost less per chew. This guide covers what they are, which thickness fits which dog, what each pack costs today, and how the margin math works if you sell them one at a time.
What is a collagen stick, and who buys it?
A ValueBull USA collagen stick is made from a single sheet of beef corium, the inner layer of the skin, rolled into a stick. The ingredient list is one item: 100% beef corium. Per our product pages, the beef is sourced in the USA, processed in Mexico and packaged in the USA.
Who asks for them? Shoppers who already buy bully sticks and want a lower-cost option, owners who want a single-ingredient chew, and people looking for a rawhide alternative. That makes collagen sticks a fit for pet stores, groomers and daycares that sell at pickup, farmers market booths, and online sellers building a natural chew lineup.
Which thickness fits which dog?
Our listings tag each thickness with the dog sizes it suits. Use the same labels on your shelf so customers can pick without asking.
| Thickness | Dog sizes listed | Good first buy for |
|---|---|---|
| Thin | Toy and small dogs (5-25 lbs) | Shops with lots of small breeds, puppy classes, groomers |
| Medium | Small and medium dogs (15-40 lbs) | Nearly every shop; the everyday middle size |
| Thick | Medium and large dogs (25-60 lbs) | Daycares, boarding kennels, stores with many labs and shepherds |
| Jumbo | Large and extra-large dogs (40 lbs and up) | Shops whose customers ask for the biggest chew on the shelf |
Length matters too. 6 inch sticks are the easy impulse buy at the register. 12 inch sticks last longer and work well as a higher-priced single or cut in half for a two-pack.
What do collagen sticks cost by the count?
Here are today's prices on ValuePetSupplies.com for the in-stock ValueBull USA packs we'd look at first. All ship free to US48 street addresses.
| Stick | Pack | Price | Cost per stick |
|---|---|---|---|
| 6 inch thin | 50 count | $54.99 | $1.10 |
| 6 inch thin | 100 count | $75.99 | $0.76 |
| 6 inch medium | 50 count | $71.99 | $1.44 |
| 6 inch medium | 100 count | $114.99 | $1.15 |
| 6 inch thick | 50 count | $99.99 | $2.00 |
| 6 inch thick | 100 count | $164.99 | $1.65 |
| 12 inch thin | 50 count | $62.98 | $1.26 |
| 12 inch thin | 100 count | $98.98 | $0.99 |
| 12 inch thick | 50 count | $124.99 | $2.50 |
| 12 inch jumbo | 25 count | $134.99 | $5.40 |
Cost per stick is the pack price divided by the count, rounded to the cent. In each size the bigger pack lowers the cost per stick, so once a size proves itself, move up to the larger count.
If you sell by weight or build your own mixed bags, varied-length 4-6 inch sticks come by the pound:
| 4-6 inch varied bag | Price | Cost per pound |
|---|---|---|
| 2 pound | $62.99 | $31.50 |
| 5 pound | $119.99 | $24.00 |
| 10 pound bulk pack | $219.99 | $22.00 |
How does the margin math work on single sticks?
The table below uses today's pack prices and example numbers to show the math for shelf prices. Set your own prices for your market.
| Pack (price) | Your cost per stick | Example shelf price | Gross profit per stick | Margin |
|---|---|---|---|---|
| 6 inch thin, 100 count ($75.99) | $0.76 | $2.99 | $2.23 | 74.6% |
| 6 inch medium, 100 count ($114.99) | $1.15 | $3.99 | $2.84 | 71.2% |
| 6 inch thick, 100 count ($164.99) | $1.65 | $4.99 | $3.34 | 66.9% |
| 12 inch thin, 100 count ($98.98) | $0.99 | $3.49 | $2.50 | 71.6% |
| 12 inch thick, 50 count ($124.99) | $2.50 | $6.99 | $4.49 | 64.2% |
| 12 inch jumbo, 25 count ($134.99) | $5.40 | $12.99 | $7.59 | 58.4% |
Margin is gross profit divided by shelf price. If you bag sticks in-house, add the cost of bags and labels. Prefer packs that arrive ready to sell? Shop our collagen chew resale packs or browse the full resale packs collection.
How do you display and sell collagen sticks?
- Sort by thickness, not just length. Use one bin per thickness and label it with the dog size, such as "thin: toy and small dogs" or "jumbo: big dogs."
- Put the ingredient on the tag. "100% beef corium" is short and easy to read, and label readers will look for it.
- Shelve them next to bully sticks. Customers who come in for a bully stick can compare the two side by side and pick the one that fits their budget.
- Add the care notes. Supervise chew time, introduce new chews gradually, offer fresh water, and give no more than one collagen stick per day once the dog is used to them.
- Store it right. Keep backstock sealed in a dry place at room temperature.
Frequently asked questions
Do I need a wholesale account to buy collagen sticks in bulk?
No. Anyone can buy bulk collagen stick packs directly on ValuePetSupplies.com with no account, and shipping is free to US48 street addresses. If you resell in volume, approved resellers get wholesale pricing and 400-count wholesale packs, with a $500 minimum order.
What are ValueBull USA collagen sticks made of?
One ingredient: 100% beef corium, the inner layer of the skin. The beef is sourced in the USA, processed in Mexico and packaged in the USA.
Can I sell collagen sticks under my own brand?
Yes. Our private label program offers custom printed labels or bags, palletized shipments and FBA direct shipping, with exclusive pricing for high-volume buyers. Tell us about your plans on our private label page and our team will follow up.
Ready to stock up?
- Buy bulk direct, no account needed. Shop 6 inch thin collagen sticks in a 100 count pack or 6 inch medium collagen sticks in a 100 count pack, with free shipping to US48 street addresses. Use code VPS15 for 15% off sitewide, excludes wholesale.
- Reselling in volume? Shop pre-bagged collagen chew resale packs, or apply for a wholesale account for wholesale pricing and 400-count wholesale packs ($500 minimum order).
- Want your brand on the bag? We offer custom printed labels or bags, palletized shipments and FBA direct shipping. Tell us about your private label plans.
Our take
Collagen sticks are one of the easiest ways to add a lower-priced chew next to your bully sticks. Start with 6 inch thin and medium in 100 count packs, label each bin by dog size, and track what sells for a month. Then add thick and jumbo if your customers have big dogs, and move your best sellers into the largest pack that makes sense.
— The ValuePetSupplies family, Livingston, TN
Questions?
Call our Tennessee team at 800-825-8373 or email support@valuepetsupplies.com. We've been helping pet businesses stock natural chews since 2004.