Can a small online shop make money selling natural dog chews? Yes, if you buy at a low cost per piece and price for the costs that only online sellers have: marketplace or payment fees, shipping and packing. Pre-bagged resale packs or loose bulk chews give you the low cost; bag size and bundles decide how much is left after shipping.
This guide is for people who sell, or want to sell, dog chews on their own website, on a marketplace, or through social media shops. It covers where to source, how to work out your cost per bag, the pricing math that catches most new sellers, and when it makes sense to put your own brand on the bag.
Where should an online seller source dog chews?
You have three ways to buy from us, and you can start with any of them:
- Bulk packs, no account needed. Buy 25, 50 or 100 count packs directly on ValuePetSupplies.com, with free shipping to US48 street addresses. Good for testing a few chews before you commit.
- Resale packs. Resale packs arrive already bagged in clear retail bags, so you can photograph, list and ship without bagging anything yourself.
- A wholesale account. Approved resellers get wholesale pricing and 400-count wholesale packs, with a $500 minimum order. Apply here once you know which chews sell for you.
Most in-stock orders ship the same business day from our warehouse in Livingston, Tennessee, and typically arrive in 2 to 7 business days. That matters when you sell online, because your customers expect you to ship fast too.
What does a resale pack cost per bag?
Here are our ValueBull Medium 6 inch bully stick resale packs at today's prices. Each is 400 sticks, split into a different bag size.
| Resale pack | Price | Bags | Cost per bag | Cost per stick |
|---|---|---|---|---|
| 80 bags of 5 | $518.98 | 80 | $6.49 | $1.30 |
| 40 bags of 10 | $518.98 | 40 | $12.97 | $1.30 |
| 20 bags of 20 | $528.98 | 20 | $26.45 | $1.32 |
Cost per bag is the pack price divided by the number of bags, rounded to the cent. You can see every size in our bully stick resale packs, plus collagen chew and yak cheese resale packs.
How should you price chews to sell online?
Online, a sale has costs a store counter doesn't: a marketplace or payment fee on every order, plus the mailer and postage if you offer free shipping. Those costs are about the same for a small bag as a big one, so they eat a bigger share of a small sale.
The table below uses the cost per bag from above. The listing prices, a 15% fee and $6.00 for shipping and packing are example numbers to show the math. Use your own platform's fees and your real postage.
| Bag | Your cost | Example listing price | Example fee (15%) | Example shipping and packing | Left per order |
|---|---|---|---|---|---|
| 5 count | $6.49 | $16.99 | $2.55 | $6.00 | $1.95 |
| 10 count | $12.97 | $28.99 | $4.35 | $6.00 | $5.67 |
| 20 count | $26.45 | $49.99 | $7.50 | $6.00 | $10.04 |
In this example the 5-count bag barely pays for itself once it ships alone. A few ways online sellers handle that:
- Lead with bigger bags and bundles. List the 10 and 20 count as your main items, and sell the 5 count as an add-on or in a "try three chews" sampler.
- Set a free shipping threshold. Charge shipping on small orders and make it free above a basket size that covers postage.
- Weigh before you price. Pack a real order, weigh it and get a postage quote before you set a price, not after.
What should your listings include?
Online buyers can't pick up the bag, so the listing has to answer their questions:
- What it is and how big. The chew type, length, thickness and how many come in the bag. "Medium 6 inch bully sticks, 10 count" is clearer than "premium chews."
- Ingredients. For bully sticks, our label lists one ingredient: beef or buffalo pizzle. Copy ingredients from the label, not from memory.
- Feeding and storage notes. Our labels recommend supervision, introducing new chews gradually, fresh water, washing hands after handling, and storing in a dry place at room temperature. Repeating these on your listing helps buyers and cuts down on questions.
- Your own photos. Natural chews vary in color and size from piece to piece, so show the real product and say that each one is a little different.
Keep your claims to what the label says. Don't add health or "best" claims you can't back up.
When should an online seller go private label?
Selling in clear bags is the fastest way to start. Once you have steady orders and repeat buyers, your own brand on the bag can set you apart from other sellers listing similar chews. Our private label program offers custom printed labels or bags, palletized shipments and FBA direct shipping, with exclusive pricing for high-volume buyers. If you sell on Amazon, our guide to private label dog chews for Amazon sellers goes deeper on that path.
Frequently asked questions
Can I sell ValueBull chews in my online store?
Yes. Anyone can buy bulk and resale packs directly on ValuePetSupplies.com with no account, and approved resellers can apply for wholesale pricing and 400-count wholesale packs with a $500 minimum order. If you want your own brand on the bag, ask about our private label program.
What bag size sells best online?
There is no single answer, but shipping and packing cost about the same whether a box holds a 5-count or a 20-count bag, so larger bags and bundles usually leave more profit per order. Run the math with your own fees and shipping before you set prices.
Do I have to bag the chews myself?
No. Ready-to-sell resale packs come pre-bagged in 5, 10 or 20 count bags of bully sticks, and there are resale packs of collagen chews and yak cheese too. You can also buy loose bulk packs and bag them yourself if you prefer.
Ready to stock up?
- Buy bulk direct, no account needed. Start with pre-bagged resale packs or browse the full bully sticks collection, with free shipping to US48 street addresses. Use code VPS15 for 15% off sitewide, excludes wholesale.
- Selling in volume? Apply for a wholesale account for wholesale pricing and 400-count wholesale packs ($500 minimum order).
- Want your name on the bag? We offer custom printed labels or bags, palletized shipments and FBA direct shipping. Tell us about your private label plans.
Our take
Online sellers who last usually get two things right: they buy at a low cost per piece, and they price for shipping before the first order goes out. Start with a few chews you can describe well, lead with bag sizes that still make money after postage, and grow into wholesale or your own brand once you know what sells. We've shipped natural chews from Tennessee since 2004 and are happy to help you pick a starting lineup.
— The ValuePetSupplies family, Livingston, TN
Questions?
Call our Tennessee team at 800-825-8373 or email support@valuepetsupplies.com. We've been helping pet businesses stock natural chews since 2004.