What is a private label dog chew? It's a natural chew, like a bully stick or collagen stick, that we stock and pack, sold under your brand. Our private label program offers custom printed labels or bags, palletized shipments and FBA direct shipping, with exclusive pricing for high-volume buyers. You bring the brand; we handle the chews and the packing.
Shops, trainers, groomers and online sellers often reach a point where they'd rather build their own name than resell someone else's. Private label is how you do that without sourcing, storing and packing chews yourself. Here's how to think it through.
Why put your own brand on dog chews?
- Customers remember you. When the bag has your name, the reorder comes back to you, not to a brand they can find anywhere.
- You set the price. There's no national brand price for shoppers to compare against.
- It fits what you already do. A groomer's take-home treat, a trainer's reward chew, a store's house brand: the product matches your business.
What decisions do you make before you start?
- Which chews. Most brands start with one or two proven sellers. We carry bully sticks, collagen chews, yak cheese, cheek rolls, lung, trachea, ears, tendons and more.
- Which sizes and counts. Think about how your customers buy. We already pack resale bags in 5, 10 and 20 count, which is a good starting point for retail shelves.
- Label or printed bag. A custom label on a bag is the simpler start. A fully printed bag is a bigger step once your brand is established.
- Where it ships. To your shop or warehouse, palletized for larger orders, or straight to Amazon FBA if you sell there.
Should you test before you brand?
We think so. Before you print anything, sell our ready-to-sell resale packs for a few weeks. They come pre-bagged, so you learn which chew, size and count your customers want. For example, our medium 6" bully sticks come as 80 bags of 5, and there are bully stick, collagen and yak cheese resale options. When one sells steadily, that's the product to put your name on.
What should go on your label?
Pet treat labels generally include the product name, ingredients, net quantity and the name and address of the company that made or distributed it. Rules vary by state, and many states handle pet treats through their department of agriculture, so check the requirements where you'll sell before you print. Keep claims simple and true: a single-ingredient bully stick is easy to describe honestly.
How do you get started?
- Tell us about your brand on our private label inquiry form: which chews, rough monthly volume, and where you sell.
- Our reseller team gets in touch to talk through products, packaging, minimums, timing and pricing for your order.
- We pack and ship from our warehouse in Livingston, Tennessee, to you, on pallets, or to Amazon FBA.
Frequently asked questions
Can I sell dog chews under my own brand?
Yes. With a private label program, a supplier stocks and packs the chews and you sell them under your brand. ValuePetSupplies offers custom printed labels or bags, palletized shipments and FBA direct shipping.
What dog chews work best for private label?
Start with chews that already sell well for you. Bully sticks, collagen chews and yak cheese are popular choices because they are easy to explain to customers and dogs come back for more.
How do I test a private label idea before ordering?
Sell pre-bagged resale packs for a few weeks to learn which chew, size and count your customers prefer, then put your brand on the winner.
Ready to build your brand?
- Want your own brand on the bag? Tell us about your private label plans.
- Testing demand first? Shop ready-to-sell resale packs.
- Selling a lot? Approved resellers get wholesale pricing and 400-count wholesale packs. Apply for a wholesale account.
- Buy bulk direct, no account needed. Shop bulk bully sticks in 50ā200 count packs with free shipping to US48 street addresses.
Our take
The private label brands that do well usually start small: one chew, one size, a simple label, and a customer base that already trusts them. We've packed chews for a lot of businesses since 2004, and the best first step is almost always the product your customers already reach for.
ā The ValuePetSupplies family, Livingston, TN
Questions?
Call our Tennessee team at 800-825-8373 or email support@valuepetsupplies.com. We've been helping pet businesses stock natural chews since 2004.