Selling Dog Chews at a Farmers Market: What to Stock and How to Price It - ValuePetSupplies

What's the easiest way to sell dog chews at a farmers market? Bring pre-bagged chews in two or three bag sizes. Our medium 6" bully stick resale packs come as 80 bags of 5, 40 bags of 10 or 20 bags of 20. A 5-count bag costs you about $6.49, so a $12.99 price leaves $6.50 per bag, a 50% margin.

Dog owners walk their dogs through farmers markets every weekend. A table of natural chews is an easy stop, and bully sticks are a simple sell: one ingredient, easy to explain, and dogs finish them, so people come back. Here's how to set up.

What should you bring to your first market?

  • Small bags for impulse buys. 5-count bags at an easy price point are the bread and butter of a market table.
  • Bigger bags for regulars. 10 and 20 count bags give repeat customers a better deal and raise your average sale.
  • A few single sticks. A jar of singles at the front of the table works as a grab-and-go add-on.

What does each bag cost, and what can it earn?

Costs use current prices for our medium 6" bully stick resale packs, with free shipping to US48 street addresses. The market prices are example numbers to show the math, not suggested retail prices. Price for your own market.

Resale pack Pack price Cost per bag Example market price Profit per bag Margin
80 bags of 5 $518.98 $6.49 $12.99 $6.50 50%
40 bags of 10 $518.98 $12.97 $24.99 $12.02 48%
20 bags of 20 $528.98 $26.45 $44.99 $18.54 41%

Cost per bag is the pack price divided by the number of bags. Margin is (market price − cost) ÷ market price.

Want single sticks for a jar? A thin 6" 100-count bulk pack is $149.99, or $1.50 per stick.

Should you bag your own or buy resale packs?

You can bag loose bulk sticks yourself, but resale packs are already counted and bagged, so you skip the bags, the counting and the evenings at the kitchen table. Per stick, the medium 6" resale packs also come in lower than our 200-count bulk box ($1.30 vs $1.99 per stick). For a market booth, they're usually the better buy. Browse bully stick resale packs, plus collagen and yak cheese options.

How do you set up the table?

  • Price in round, easy numbers and post them big. Shoppers at a market decide in seconds.
  • Lead with the dog. A sign that says what size dog each bag suits saves a lot of questions.
  • Offer a 2-bag deal to move shoppers from one bag to two.
  • Ask before you treat. Always check with the owner before offering a chew to their dog.
  • Keep stock sealed, dry and shaded. Bring a lidded bin for anything not on the table.

What should you check before your first market?

Every market has its own vendor rules, fees and paperwork, and some states have requirements for selling pet treats. Ask your market manager what they need, and check with your state (often the department of agriculture) before you sell. It's a quick call that saves headaches later.

Frequently asked questions

Can you sell dog treats at a farmers market?

Many farmers markets welcome pet treat vendors. Check your market's vendor rules and your state's requirements for selling pet treats before your first market.

How much should I charge for bully sticks at a farmers market?

Start from your cost per bag and the margin you want. For example, a 5-count bag of medium 6-inch bully sticks costs about $6.49 from a ValuePetSupplies resale pack, so a $12.99 price earns $6.50 per bag, a 50% margin.

What size bags sell best at a market?

Small bags at an easy price point drive impulse sales, while 10 and 20 count bags suit repeat customers. Bringing two or three sizes covers both.

Ready to stock your booth?

Our take

Our own business started small too, one order at a time. A market table is one of the best ways to learn what dog owners in your town actually want, and a bag of bully sticks is about as easy a first product as there is. Start with two bag sizes, watch what sells, and restock the winners.

— The ValuePetSupplies family, Livingston, TN

Questions?

Call our Tennessee team at 800-825-8373 or email support@valuepetsupplies.com. We've been helping pet businesses stock natural chews since 2004.

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